2013/09/12
Canada Post has launched a national advertising campaign to promote its parcel service and e-commerce. Under the tagline “Delivering the online world,” the campaign highlights Canada Post’s role in delivering items that consumers purchase online. The campaign will run through December with a possibility of continuing into 2014. A new TV ad geared toward the holiday season will begin running in November.
The campaign communicates Canada Post’s leadership position in the parcel business and demonstrates a unique competitive advantage: the convenience of picking up a parcel from one of our 6,400 post offices.
New TV ads
TV ads supporting this campaign hit the airwaves on September 9 and will be featured on major English and French television stations and specialty channels coast to coast, including:
• Citytv Breakfast Television
• Dr. Phil
• Global Native
• Off the Record with Michael Landsberg
• The Emmy Awards
• The Daily Show with Jon Stewart
• Modern Family
• Dancing with the Stars
• The Young and the Restless
• Salut, Bonjour
• Unité 9
• Les enfants de la télé
• Occupation double
Click the links below to watch the TV ads. There are two versions: one featuring home delivery (below) and a second showing a pickup at a post office.
Ad # 1 – Home Delivery:
[cpc_video]
Please follow this link to view ad # 2 – Pickup at Post Office